Logos help in the creation of a brand identity for a company or business because the primary functions of a logo are to inspire trust, recognition and admiration for a business or product. A logo must be simple, memorable, timeless, appropriate and versatile, but at the same time conjure up the feeling you want your target audience to associate with your business.

When it comes to organizing a special event such as a sale, music concert or perhaps even a store opening, one thing you must be sure to do is make people aware of it. There are many ways you can do this including radio, TV, billboards and newspapers. These mediums can tend to be beyond the budget of most small businesses who will find it a bigger challenge to promote a special event. 

One promotional medium that has been around for years is word of mouth. In fact, word of mouth is how advertising as we now know it started. Getting someone to promote something through word of mouth is the very basics of advertising and this technique has evolved in recent years thanks to the growth of social media channels. For many small businesses channels like Facebook and Twitter offer a free channel to promote both their business offerings and any special events. While this certainly has its benefits in terms of cost, it can be a pretty laborious task to try and really spread the word and promote your event.

While social media certainly has its benefits in helping to promote events and generate some awareness and create a buzz around them, it’s also important to remember some of the tried and tested marketing techniques that have been used for years. One such technique is direct marketing and using flyers to promote your event.

When it comes to marketing, a lot of entrepreneurs focus only on swinging for the fences and hitting a homerun. This usually ends up in a lot of expensive, often ineffective, marketing efforts such as TV commercials and magazine ads. 

While these types of marketing endeavors are sometimes called for, a smart entrepreneur will know that the biggest solution isn’t always the best one. In today’s ad-choked media environment, sometimes simpler, more direct marketing efforts yield the best results. 

Here’s a simple exercise to illustrate what I mean. Next time you’re at the mall, take a moment to look around at what everybody is wearing. Count how many shirts you see with brands like Nike, Adidas, GAP and other popular bands on TV and movies. 

You’ve just been marketed to—many times over. 

At the end of the day, you and your employees have got to wear clothes, so why not put them to work marketing your product or service? It’s an easy win for your company, and in some instances, such as at networking events and conferences, corporate clothing will help you stand out in a sea of suits. 

In the business world, it's not always what you know but who you know. You could meet different people every day. Keeping track of who you have met and the information they can help you with can be a tough proposition. Business cards are the key. The business card provides information about each contact you meet, and you can write additional notes on the back of the cards.

Having a set of business cards produced is cheaper than other forms of advertising. They are also more portable than posters or small signs. You can carry your business card with you anywhere you go in your wallet. A business card can be posted on a bulletin board at a local library or grocery store among other locations. It can also be left "by accident" in public locations on a such as a bank or a shopping mall. This business card lists the contact information for yourself and your business, serving as an advertising.

Meeting a potential client and sharing your contact information is done directly when you have a business card. You don't have to worry about if either you or the other person has a piece of paper and pen to take down your contact information. A business card is more substantial in composition than a piece of paper and will "stand up" if it is kept in a person's pocket.