Below are some frequently asked questions we often get. Please preview the FAQs to see if any of them answer your specific question.
If I don't live in Atlanta, can you guys still print for me?
Yes! Thanks to technology, we're able to communicate and conduct business with people across the world.
I don't know where to start! Can you help me?
Email us and see if we are a fit. We’ll listen to your needs and tell you what your options are. A job may seem overwhelming until you have the right solution from a design architect helping you out. We can put things in perspective and offer solutions that you may not have even considered. We are problem solvers and brand creators. Let us create the consistency that' s currently missing in your branding.
Will I see what my shirt will look like before you run my order?
Yes. Once you give us your artwork and idea, we will send you a graphic mockup of what your garment will look like. We will not begin production on your order until we have your approval.
Why we need a vector image?
If a designer has asked you for a vector image, it’s probably because they need something scalable. Most often, they’ll need your logo as a vector. Even if you have a large jpg of your logo, it’s necessary to have a vector that can be scaled to any size. Print jobs are done at a minimum of 300 dpi, which means a 300 pixel wide jpg is only going to be an inch wide. Higher end print jobs are done at 450 or 600 dpi, meaning your 300 pixel jpg might only be half an inch wide, and if it’s not a vector, scaling it larger will result in a pixelated image and an overall decrease in quality.
What are screens & why do you charge for them?
Most companies charges a screen fee and/or setup fee on top of the printing charge, which can range from $15 to $30 for every color that needs to be printed. Our goal is to streamline the process and make you confident in your final product. Yes, it must seem quite simple - "just print the art on my shirts, will you?" - but screen printing fabrics is a step-intensive process. You have two costs - film and set up charges. The film cost there to cover the cost of creating the films per color for your screen print. Each color to be printed needs to have it's own film.
Why does it cost more to print my colored t-shirts and less for white t-shirts?
Excellent question! When you are printing artwork onto any fabric that is not white, there is an underlay print needed, called a Flash Print - a white ink that is first printed onto your product. Flash prints allow your colored logo to "sit on top" of the white ink base to ensure your color doesn't bleed and is printed in it's true color. To print a color ink to a colored fabric without a Flash Print will dull the print and compromise your color match. So when you order those blue t-shirts and ask for a Pantone 151 Orange screen print, there will be the orange color and the flash print white color - making it a two color print and not the one color print you thought it would be. With white t-shirts, no flash print is needed because it's a white garment! The white fabric acts as the "underlay" for your art, which will print to its' true color, sharp and bright. Just remember that printing your art on colored shirts means one extra screen print color than on white shirts. Therefore, they cost more to print. Not much more, but enough for you to ask the question in the first place.
What is flashing or flash drying/curing?
Flash curing is the process of "gelling" a layer of ink with a spot heating unit while still on the press. To "gel" the ink layer the temperature is raised to the point where the ink begins to dry but is not completely cured. The ink will be dry to the touch and will form a solid surface to print additional colors on. When the garment is run through the drier the flashed layer will cure completely and bond to the ink layers on top to form a solid film.
What is an underbase?
An underbase is a layer of ink, usually white, that is printed under the other ink colors when printing dark garments. When printing most colors on dark garments the color of the shirt will show through the ink slightly. For instance, yellow ink printed directly on a royal blue shirt will look very green. To prevent this, a thin layer of white ink is printed, then "flash" dried, and the yellow is printed on top. This gives the top colors a good neutral base and reduces or eliminates the shirt color showing through.
Why do I have to print in bulk?
Screen printing is designed to be printed in bulk. The printing part of the process is actually the fastest part. All the costs and time are in the setup. This is why the cost per shirt goes down the more you print per design.
A lot of work goes into getting a shirt ready to print and requires almost every employee. Artwork has to be mocked up and films have to be created. After this, the screens department converts the film into screens. Next, the printers setup the presses to run the shirts. It takes a good bit of time to setup a press to run shirts.
Because of this we cannot print 1 shirt at a time as it would easily cost $150+ to do. The smallest order of shirts we will do is 24 of the same design.
How do I check on the progress of my screen print order?
Once a job is approved, normal turnaround for printing is 5-7 business days. Once a job is complete, you will be emailed a tracking number if it is shipping directly to you. If your job isn't being shipped, you will be notified via email that you can pick up or when delivery will be. Holidays do affect turnaround times. Rush jobs production time varies, please call or email us to see if we can fit your job in.
What brand of shirts do you use?
Picking out a brand and style can sometimes be the hardest part of the process. There are many different options, catered to different situations and personal preferences. We've attempted to help eliminate some of the confusion on our brands and decided to go with one of the industries best qualities: Next Level.
How does your logo design process work?
During our initial logo meeting, we first begin by discussing the client’s ideas, target market, and uses for this logo via a logo questionaire. We then ask for samples of existing logos that the client likes or dislikes to get an idea of their taste. Sometimes the client already has a design concept in mind. Other times, they have no idea what they want. Either way, we make sure we have collected enough information before we begin work. Our logo design service is very straight forward. If you’d like to see extra concepts after our initial three ideas or if you need a couple logo designs for multiple companies our service can be priced according to your needs.
How will I receive my logo files once it's finished?
A finished project is yours upon receipt of final payment. At your request, we will supply the electronic files to you via wetransfer.com if the files are too large, or directly through e-mail. We also keep a copy of your project on file for later updates or should you lose your copy
Will I receive a vector file to my logo?
YES, you get an Ai(vector), JPEG, PNG, PDF and an EPS file. Our logo design can be used to complete stationery and brand marketing – including business card, letterhead, envelopes, brochure design, websites, graphics for web sites, direct mail design, email marketing, mailing labels, presentation folders, and any other designs your business may require.
What is the client's involvement in the design process?
We listen to our clients from the start. We encourage the client to provide any samples, color combinations/swatches, and ideas they may have to help us get an idea of style before starting to work with new clients. During the design process, the client is asked to approve certain colors and fonts before work continues.
Once the design project is ready for print we will submit a final proof for the customer’s approval before submitting to production. Once a job is in production, the job cannot be cancelled. At the conclusion of a project, the client may request the artwork in various formats if payment was made for design services.
What is a digitizing set up cost for embroidery?
Happily, this too is a one time set up cost. Digitizing your logo means someone is punching your artwork into a computer generated embroidery file (a .dst), stitch by stitch. It is a cost that can seem high but it is the determining factor to the quality of your embroidery, and an investment worth making. A good "digitizer" will punch your artwork in so effectively as to ensure there are no gaps in the final stitching because embroidery quality starts with the digitized file. If you've ever had your logo embroidered and it had sloppy edges or gaps of the underlying fabric showing through, you can blame that on the initial digitizing set up. And if you have a supplier tell you there is no charge for the set up, know there is a real possibility that your logo is being digitized overseas by a very underpaid worker, because if you aren't paying a set up for this, then who is? As for embroidery costs per garment, that is not determined by number of colors (as screen printing is) - you could have ten colors in your logo and it won't raise the cost of embroidery. Those costs are based on the number of stitches and quantity of items you are having embroidered.
What does SEO stand for?
OK, so this one’s kind of complicated… just kidding. SEO stands for Search Engine Optimization. You engage in SEO when you attempt to get a page to rank higher in a search engine’s SERPs (search engine results pages), with the ultimate goal being to increase organic (unpaid) traffic to that page.
Which is better, SEO or PPC?
This question is a little like asking: Who’s more important to the Patriots, Bill Belichik or Tom Brady? You can probably come up with an argument for either; but the reality is, both are vital to the team’s success. The same goes for SEO and PPC (pay-per-click). You couldn’t establish domain authority, organic brand affinity, and really, a wholly formed online presence without SEO. By the same token, you couldn’t granularly target prospects by demographic, behaviors, or keywords without PPC.
Which is better, SEO or SEM?
SEO is just one discipline encompassed by SEM (Search Engine Marketing). SEM includes PPC and SEO
If it’s in the search engine, you can safely assume it’s search engine marketing!
Is SEO Dead?
As fun as it is to say, no: SEO is not dead. SEO is still a vital part of online marketing; and unless the way we search for content changes drastically, it will be for a long time. Businesses looking for immediate leads and conversions may neglect SEO in favor of more direct, targeted approaches like paid search and paid social; but businesses that invest in SEO are investing in the long term. SEO is cost-efficient, casts a wide net, and allows potential prospects to discover your brand on their own terms. Go ahead and enter the query “is seo dead” into Google. The post you ultimately click on is only in a position to be clicked because—you guessed it—effective SEO.
Are you guys white hat?
Yes. When dealing with TRUE Google-approved SEO—the only way is white hat. We follow all of the fundamentals that very few websites implement. We’re here to improve and build your the equity of your website so it performs well in search over time rather than temporarily boosting your numbers.
I want to be ranked page #1; can you guys do it?
Your ranking position depends on factors like your country, your industry, the current authority of your website, the quality of your content, your competitors, and more... No true SEO professional will ever guarantee any position in Google, as there are over 1,300 ranking factors in Google.
Do I pay a one-time fee or on a month-to-month basis?
Our services are offered always as a one-time fee, and none require a long-term commitment. However, it’s important to keep in mind that SEO, like advertising, is a long-term investment—the more you invest in it the more you will see results.You are welcome to stay if you are happy with our service
What tools do you use?
We use many tools to help our clients, but here are a few we use on a regular basis: SEM Rush, Ahrefs, Majestic and Moz. We are also Google Partners and we use Google Search Console, Google Marketing Suite (Google Analytics, Google Ads and Google Data Studio).
I'm on WordPress and have SEO plugins, do I need this service?
Whilst WordPress (and other CMS platforms) usually have some options in place to help you rank your website, they are often very basic & limiting in what you can do. They also rely upon the end user knowing the best possible content to optimise your site. No matter your platform, we can help.
How long will it take to see the difference?
Different factors of onsite SEO can take different times to reflect in your rankings. Some improvements will provide instant benefits whilst other improvements will contiually improve your ranking through search engine cycles (the time it takes Google to crawl & reindex your website).
I've hired SEO developers before, do I need the full service?
SEO is an ever-changing discipline and it's important to keep your website up-to-date and optimised to the most recent standards. What worked 2 years ago may not work today. Feel free to reach out if you are looking for additional information or different SEO services.